“Celebrities generally invest in high-end products like skincare brands or delicious gin companies,” Reynolds said in a press release. Retired NFL running back Marshawn Lynch is the public face of Beast Mobile, another MVNO. Andreessen Horowitz has built an entire fund around getting celebrities into startup deals. The company sells 3, 6 and 12-month prepaid blocks of wireless service, their cheapest regular-priced option being a $15 per month plan (billed annually).īringing Reynolds onboard certainly seems to be an effort to bring a star with a substantial social media following into the fold. Celebrity deals where recognizable names put up some cash and supply a big PR boost for the startup are far from rare. The company’s online-only Mint Mobile brand seems to have been an effort for the company to bring a younger demographic onto its service. Ultra Mobile has carved out a niche focusing largely on prepaid plans for low-income immigrants in the United States. As the T-Mobile and Sprint deal wraps up and T-Mobile’s scrappy “uncarrier” marketing slows down, there may be more attention being paid to these smaller MVNO entities. MVNOs are vehicles to create a new carrier brand without having to worry about most structural barriers of entry. Ultra Mobile CEO David Glickman is also the CEO of Mint Mobile. The MVNO launched beneath Costa Mesa, California-based Ultra Mobile in 2016 and the brand was only recently incorporated as its own entity.
It uses T-Mobile’s cellular infrastructure.
Mint Mobile is a mobile virtual network operator, meaning the company does not actually own the network infrastructure it operates on. (which also produces TurboTax, QuickBooks, and Credit Karma ). What he invested is thoroughly unclear and a Mint Mobile spokesperson did not comment on the company’s valuation. Mint, also known as Intuit Mint (styled in its logo as intuit mint with dotted 't' characters in 'intuit' and undotted 'i' characters) and formerly known as, is a personal financial management website and mobile app for the US and Canada produced by Intuit, Inc. It all sounds like a weird sponsored Instagram post, but a source tells TechCrunch that Reynolds now owns more than 25% of the company with this recent investment. In other news, Deadpool actor Ryan Reynolds has invested an undisclosed amount in a company selling prepaid phone plans called Mint Mobile.
0 kommentar(er)
